The slogan X Marks the Spot was the branding developed by ProMexico to launch MeXico as the Partner Country in Hannover Messe 2018, and to present new technologies, investment opportunities, innovative growth strategies, research projects and start-ups to the shakers and movers of global industry. Hannover Messe came straight after the signature of the new Free Trade Agreement between Mexico and the European Union, which allows 99% of goods between both parties are free of tariffs.
Automotive Supply Chains
While Germany and Mexico might be rivals in the group stage of the World Cup there has been strong business collaboration in the automotive sector for several decades. A large segment of the show is focused around automotive automation and many of the Mexican companies present en Hannover are T2 and T3 suppliers to German OEMs. BIQ looked at the automotive ecosystem here.
The ProMexico and INADEM delegation are staying in Giforn, a stones throw from VW’s headquarters in Wolfsburg, the richest city in Germany, with a GDP of USD $128,000. About 10 years ago I was invited to VW in Puebla to give a talk on Balanced Scorecard and get a first hand tour of the plant, but if you want to see the generation 4.0 robots that are promoted in Hannover you have to look no further than Audi Mexico. The Audi plant has an automation level of 89% and more than 700 robots involved in the production line.
The Nuevo León Pavilion
The Nuevo Leon delegation opened its pavilion on Tuesday where representatives of Siemens, Xignux and Cemex, as well as the universities and clusters. Fernando Turner Dávila, Secretary of Economy and Labor said that the initiative Nuevo León 4.0 was introduced with the objective of the Digital Transformation of production systems with a new business model and manufacturing based on a world-class digital platform such as the cloud, robotics, Internet of things, big data, advanced materials, augmented and virtual reality and artificial intelligence.
Mexican Startups blazing a trail in Germany
Supported by INADEM and ProMexico fifteen Mexican startups showcased the entrepreneurial development of Mexico. In addition to participating in matchmaking and mentoring together with 150 entrepreneurs in the Young Tech Enterprises area.